If you build a website for your business, will more prospects automatically come to your door and use your services? I contend they will not. Sad but true. If all you have is a weak, ineffective, boring website that fails to compel your prospect to read on and take some action steps, then your time, effort, and dollars have gone right down the drain.
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One of the largest mistakes I see well-meaning startups and organizations make is the lack of a magnetic brand story to fill the gaps in marketing and sales plans. You may have the best idea in the world, but if you aren’t communicating it through an engaging and memorable story then you’ll likely see more failure than success.
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Construction is one of the largest industries in the world, with a global market value of $10 trillion and a U.S. market of $1.3 trillion. Construction impacts every person on the planet, yet productivity has not appreciably improved in decades. Recognizing a market opportunity, Reno-based NVO Construction stepped into the breach to revolutionize the framing process.
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