There’s been so much talk about “the metaverse” in the past two years - some saying it’s an unstoppable force that we’ll all be plugged into, others saying it’s a pandemic fad that is losing relevance as many businesses return to the office. Making the investment to establish all or part of your business in the metaverse is not a decision to jump into without being confident it will pay off.
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If you build a website for your business, will more prospects automatically come to your door and use your services? I contend they will not. Sad but true. If all you have is a weak, ineffective, boring website that fails to compel your prospect to read on and take some action steps, then your time, effort, and dollars have gone right down the drain.
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One of the largest mistakes I see well-meaning startups and organizations make is the lack of a magnetic brand story to fill the gaps in marketing and sales plans. You may have the best idea in the world, but if you aren’t communicating it through an engaging and memorable story then you’ll likely see more failure than success.
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While the process of closing your business may not be as complicated as starting your business, there are still important steps to consider so that your clients, suppliers, and creditors aren’t left wondering where you’ve gone to! Businesses may differ in their needs related to discontinuing service, but the following steps are typical to ensure you are closing your business the right way.
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As I near a decade of life and work in Northern Nevada, we continue to see significant shifts in who we are as a community. We’re not quite to a point where we can fully appreciate both who we were and who we are going to be. Working sports and entertainment gives us a unique perspective on the needs, wants, and challenges of our community.
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Power listening is NOT about reaching agreement. Power listening IS about understanding and showing that we understand. Listening comes in two flavors: understanding facts and understanding feelings, also known as empathy.
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Once you have obtained your business license and permits, it’s time to create a simple and effective accounting system. Your first step is to open a business bank account so that you can separate your personal money from your business money. It’s easier if you open a new account where you currently bank, however, be sure to take your personal and business ids with you.
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As business leaders, we know the value of the ROI (Return on Investment) metric to help us make decisions. It’s probably safe to say that it’s one of the most straightforward and most-used decision-making tools available, and we all are hooked on ROI. But today, I want to suggest that you don’t want to be hooked by ROI.
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Homelessness, addiction and mental illness are not only increasing in our region, but all over the nation. It seems pretty overwhelming but the good news is there ARE things that you can do right now, and it doesn't take much.
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With all that we’ve experienced over the last two years, I don’t think anyone would deny that we could all use just a little more laughter in our lives. But what about more laughter at work? I think most of us would agree that laughter feels good and is good for us. So why shouldn’t it be part of our daily work life?
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One of the quieter social channels is LinkedIn, which has earned its reputation as a business platform, and a distinguished one at that. Unlike the bevy of other, more gregarious, social media platforms, LinkedIn provides stately social engagement in three primary areas.
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Business-to-business partnerships run off the strength of relationships. Especially in a tight-knit community like Reno-Tahoe. What type of environment is better than a sporting event that allows people to be themselves and enjoy the company of others? Not many.
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Should you re-do your website? Does the University of Nevada, Reno offer workforce training and other skills training? NCET’s panel of business and technology experts answer your questions in our monthly column.
Read MoreEnsuring your small business is compliant with local, state, and federal regulation is a big job and can be confusing for first time business owners. Many types of business licenses and permitting are available to you, but which are necessary? And what will suit your small business best?
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Are you using all the visual tools available to showcase your business or service to potential clients? Here are some tips so that you can take advantage of easily accessible tools to push your brand visually and polish your visual online identity.
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With the new year comes time to reevaluate your marketing strategy and tactics, and most importantly, time to check your messaging and your story. In business, your story is the most important tool you have.
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Dave Archer, President and CEO of NCET, Nevada’s Center for Entrepreneurship and Technology, has announced his retirement, effective mid-2022.
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As a new business owner, understanding your potential business insurance needs can be unclear and stressful. There are two big questions that often circulate in new business owners’ minds: 1) What kind of insurance do I need? and 2) Where do I start looking?
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Can a PEO help your business? Why does your company need an internal communications strategy? NCET’s panel of business and technology experts answer your questions in our monthly column.
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Do you ever have the feeling that what you have to say goes unheard? Or notice a knot in your stomach when someone else is talking? We know that as much as 93% of what we have to say is communicated at the unconscious level. Not only do we receive information at that level, but much of what we say is backed up by unconscious, incongruent body language.
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