Conversion Rate Optimization (CRO) is an excellent tool for any organization operating in a digital medium with a visiting audience and a goal for audience engagement. However, there are some qualifiers of a CRO program that you need to ensure success. Check out Noble Studios’ easy guide and get your CRO strategy dialed in for your business.
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For a variety of reasons, many of us will continue to work from home for the foreseeable future. With that in mind, here are some New Year’s resolutions to consider for 2021.
I’ve always been impressed by the number of networking opportunities offered in Northern Nevada. While many of these networking events are on hold for a while, we still have numerous ways to stay in touch with friends and colleagues.
I’m sure you put a lot of thought and money into your professional headshot, and you can do the same for your Zoom appearance. Here are some tips to have your Zoom appearance look as great as your headshot.
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We often find ourselves representing the seller of a business, which is why we’ve published a couple of articles on the topic. We get it – as a buyer you’re already shelling out money to buy the business and don’t want to shell out additional money to pay an attorney to walk you through the process, especially when the escrow company or broker is nice enough to give you a form purchase agreement to use.
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Tim Duvall had a clear goal in mind when he formed his company, Neo Medical. “The real job of our company is to help take these little infants who were born too soon and send them home with their moms and dads at the end of it all,” said Duvall, president of the firm.
Creating specialized products designed specifically for neonatal and small pediatric patients, Neo Medical has been achieving that goal since it launched in Fremont, California, in 2007.
Mike Bosma thought it would be helpful to hit some of the nuances for the 2020 tax year that may surprise you come April 15, 2021, when you file your taxes.
In fact, the upcoming filing season is going to be trickier for many taxpayers due to high unemployment, working from home and general upheaval due to COVID-19.
Here are a few COVID-19 tax related-issues of which to be aware.
How can I reduce some of my operational expenses? What should I look for in a Home Office when I buy a new house? NCET’s panel of business and technology experts answer your questions in our monthly column.
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The Ozmen Center for Entrepreneurship and The College of Business at The University of Nevada, Reno are excited to announce the 3rd annual International Women’s Entrepreneurship Symposium: Innovation in a Changing World. The virtual event will be held on International Women’s Day, Monday, March 8, 2021.
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Since launching in April, Northern Nevada’s first tech accelerator has only known one speed: fast.
Despite the economic slowdown caused by COVID-19, Reno-based RNOX opened for business in the spring, kicked off its inaugural entrepreneurial program in the fall, and has already developed plans to expand in 2021.
Public relations is often a misinterpreted element of a brand’s marketing mix — for many brands, press release distribution represents the beginning and end of their earned media efforts. While this way of thinking may suffice for some, we disagree with this notion and refuse to serve as a “press release factory” for our clients. Instead, we spearhead award-winning public relations campaigns that have performance-driven results for our clients.
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The end of the year symbolically brings an opportunity to both reflect and look forward. Of course, it also brings the tax year to a close and creates a natural planning opportunity.
Success has different meanings for different individuals. Depending on your phase of life and personal financial plan, this could be an opportunity for tax savings, for setting money aside for you or your family’s future, or for making a charitable contribution.
When crafting a marketing plan for your business, the term “public relations” – aka PR – may pop up as a strategy your team considers. Yet public relations still comes with many misconceptions. The main misconception being that PR is marketing. It’s true that public relations and marketing are used together to enhance a brand. However, they are not the same thing. Marketing aims to sell a product or service, while public relations creates an environment that fosters and supports marketing efforts. So, what exactly IS public relations, anyway?
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Once you’ve created your business plan, the final step is to create a sources and uses of funds statement. This statement, along with your other financials, will help you determine if your revenues are sufficient to fund your business or if you need to find other sources of financing.
When starting a business, here’s the most important financial question: Do you have enough money yourself to cover your start-up expenses and six-months of operating costs – even if you have zero sales? If not, you’ll need to borrow the money or find investor in your company.
NevadaNano Inc. a leading worldwide innovator in gas detection sensor technology, reported on Nov. 2 it has expanded its Molecular Property Spectrometer™ (MPS™) Refrigerant Product Family with gas sensors for A1, A2L, and A3 refrigerants. The NevadaNano family of sensors is the first to meet the new North American Standards Developing Organizations and global IEC/CENELEC standards as well as AHRTI performance specifications for residential and commercial HVAC and cooling/refrigeration applications.
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Are you wondering what are the signs you‘ve chosen the right business idea?
There are billions of potential business ideas and variations of them. Not all end up being truly viable as a business. For others, it is a good idea, but the world just isn’t ready for it yet. Some are truly terrible and not researched and vetted nearly well enough in advance.
Genius business idea or not, you can expect there to be challenged. Even with the best idea, there will be challenges along the way. Even daily. dangerously close to bankruptcy.
One of the keys to not only surviving, but thriving in the world is resilience. These days who couldn’t use a little more of that? But what constitutes resilience, and how can we cultivate more to help deal with all the uncertainty of 2020? Let’s take a look at three keys to cultivating more resilience.
Reframe. We are creatures of meaning, and we assign meaning to everything that happens to us. Nothing has any meaning except the meaning that you give it. Whatever meaning you give to an event becomes your experience. By reframing, you’re creating a new meaning for events and providing yourself the opportunity to find a more empowering meaning for them.
Raising salmon in the desert seems like an unlikely mission, but that is exactly what Norwegian-based West Coast Salmon AS intends to do. The company announced in early October it had secured a first round of financing for a land-based Atlantic salmon farm facility near the Humboldt/Pershing County line.
Ralph Runge, project manager for the company, says the farm has been in development for over a year, adding that impacts from COVID-19 slowed the project down, but the company is ready to move forward.
When the COVID-19 quarantine closed nonessential businesses, Nevada employers, used to traditional businesses with staff working on the jobsite, found themselves, overnight, with remote workers. Along with that, there was a sudden need for technology to support communications between employees, employers, and the technology they rely on. Communications during the crisis required technology to enable businesses to continue running as smoothly as possible, both to keep business open, and to help drive the staggering economy.
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If you build it, they will come — and so will their robots.
That’s the vision the University of Nevada, Reno had when it first took over operations of the Southside School from the city of Reno back in April 2019. Renaming the facility Southside Studio, UNR began blueprinting plans to build on the innovation and economic activity it’s spurred through its UNR Innevation Center over the past five years