In the early 2000s, a few years after springing out of Silicon Valley, tech startup Google wrote a “10 things we know to be true” manifesto. One of the company’s core principles argued, “You can be serious without a suit.”
That statement may never ring truer.
At the beginning of the pandemic, work from home was almost fun. You no longer had to deal with the commute, dress up each day, and put up with gossip at work. You simply want to do your job and call it a day, working from the couch in your Lululemon yoga pants. When the pandemic hit, staying at home appeared desirable at first. You thought of all the projects you can do in your free time. You can work on that puzzle, clean the garage, paint the house, read more books, cook more, and exercise during the day.
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It’s a Friday morning in mid-September, and Steve Ernst has already been in offices in Vancouver, Atlanta, New York, London and Denmark. He’s met with people, popped into meetings, roamed offices. And he did it all from his house in the Carson Valley.
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We’ve all experienced “buyer’s remorse” – that sense of regret after making a wrong purchase. Unfortunately, “hiring remorse” is even more common – the recognition you’ve brought on board someone who can’t do the job.
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As 2020 comes to a close, many organizations may have outstanding questions regarding how to approach 2021 budgeting. It’s important to have a plan in place, especially for construction and manufacturing organizations, to outline expectations for what you want to achieve in a particular period.
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Whether focused on B2B, B2C, inbound, outbound, small-to-medium business (SMB) or enterprise, the company needs a dependable source of income to survive.
A sales strategy plan is a company’s roadmap for securing dependable, long-term revenue by growing new business and retaining existing accounts.
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During these strange and uncertain times, there may be a silver lining for B2B marketers. New data shows that during the pandemic, B2B engagement with marketing collateral actually increased! A recent report on B2B content consumption found that users visited B2B sites more often, viewed more content, and returned quicker than BC (that’s “before COVID-19”). We know what you’re thinking – What does this mean for B2B digital marketing strategies?
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The City of Reno has reopened the Small Business Economic Assistance Program to applicants who did not receive funding in the first round. As background, the program provides direct funds to local businesses impacted by the COVID-19 pandemic.
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As some of our workplaces suddenly became — and then stayed — remote, many of us have had to embrace full-time virtual communication in our jobs for the first time without much guidance. But the fact is, virtual was trending long before COVID-19.
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NCET created it’s membership program in October of 2010, and we’re proud to announce our first 10-year member, the longest-tenured member in NCET’s history!
Matthew H Booher, President of Sparks-based WIS:DOM Information Systems, recently earned the distinction
The State of Nevada’s Pandemic Emergency Technical Support Grant Program makes $20 million in Corona-virus Relief Funds available to provide operational support to small businesses, non-profits organizations, arts and culture organizations, and local Chamber of Commerce impacted by the COVID-19 pandemic.
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No one has the ability to see the future with total accuracy. But as a lending officer in a community bank, there is one tool that can offer a pretty reliable look at the future of a credit relationship with a businessperson who’s applying for a loan – a credit report.
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What does track-and-trace software, Dirty Wookie, panty subscriptions, cybersecurity and salumi have in common? They’re all products or services offered by the organizations that won the 2020 NCET and EDAWN Awards.
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Great news! It looks like the economic freefall is over, and getting back to marketing during coronavirus makes sense for most businesses.
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From pre-K through high school and beyond, the schools and educational opportunities available across Northern Nevada are some of best in the Silver State — not to mention across the West as a whole.
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By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy. Sharing valuable content that your target audience craves boosts the chances of new customers finding your company organically as they search online for the information they need before making a purchase.
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Amid a global health crisis, the team at the Haws Corporation didn’t slow down innovation. Instead, they accelerated the development of products and tools they knew would be critical to help healthcare workers, scientists, educators, and other essential workers.
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For more than a year, serial entrepreneur Van Tucker had been trying to resolve 3D printing issues for his Reno-based startup Solati Health, which fabricates and develops prosthetic solutions for amputees.
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Despite coronavirus’s impact on business, brands have a tremendous opportunity to connect with customers and meet their rapidly changing needs. If they don’t, consumers are increasingly more willing to move onto the next business that can meet their needs.
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