Marketing your business out of a pandemic

With the reopening of our economy slowly in progress, business owners are asking themselves “where do I start on my marketing?” There is no one-size fits all answer, but there are some must-do tasks to get started.
Identify what you were doing and assess what worked with actual results and discard what didn’t. But realize that times are different than they were last year, so you might give certain tactics a second look.

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Chris Ewing
NevadaNano inks marquee deal with Canadian firm

Since spinning out of the University of Nevada, Reno as a startup in 2004, NevadaNano has come a long way.
The Sparks-based tech firm, which develops digital-based vapor detection sensors, has raised nearly $29 million in funding, been granted more than two dozen patents, and two years ago brought its product to market.

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Chris Ewing
NCET Biz Tips: How to Start a Business: Part 5 – Description of Management and Organization

by Peter Williamson, Business Coach and Certified Exit Planner

A quick recap on our progress toward starting your business: You’ve covered Company Description, Market Analysis and Competitive Analysis. Well done!

Now it’s time to think about Management and Organization. One of the key things here is to first think through HOW you will deliver your product or service.

What will the overall process look like? What I mean is: How will people find / evaluate / select / acquire your offering?

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Maren Rush
NCET Biz Tips: 5 Tips to Look Your Best on Zoom

by Marcia O’Malley, Founder and Video Content Creator at Mindful Media Services

I’ve become a true Zoombie! How about you? Over the last few months, I’ve attended, hosted and managed more Zoom meetings and events than I can count. Who would have imaged such a scene?

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Maren Rush
Ormat Technologies Completes Geothermal Power Plant Upgrade in Reno

Ormat Technologies Inc. (NYSE: ORA) announced that the enhancement of its Steamboat Hills geothermal power plant located near Reno, Nevada is complete and achieved commercial operation on June 6, 2020. Enhancement work included the replacement of all old generating unit equipment with new, state-of-the-art equipment and resource modifications that increased the generating capacity of the Steamboat complex by approximately 19 MW to a total of 84 MW. The new equipment will increase the productivity and efficiency of the power plant and is expected to reduce maintenance costs per kWh.

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Maren Rush
NCET Biz Tips: WFH Network Risks to Your Business

by Antonio A. Rucci, retired Counterintelligence Special Agent and U.S. Army Warrant Officer

Businesses of all sizes are transitioning their workforces from their “Work-From-Home” (WFH) models, back to the physical office but many are opting to continue to allow their employees to work remotely, re-architecting their entire security strategy along the way. In doing so, unintended security risks are being introduced to business networks, and a simple VPN Connection isn’t the all-in-one solution.

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Maren Rush